Something having to do with a relative strength of color in comparison to we don't know what. Only used by big corporate douchebags attempting to sound intelligent instead of researching what the hell they are talking about. The symptoms of having this word used in your direction includes hair loss, vulgar out busters and possible harsh sarcasm.
The ad's background needs to have half the tonal value of the logo. Also make every other word blink and make the logo bigger. Have this done by tonight.
Scum of the earth.
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