to accentuate or embellish the positive; selling the benefits; upselling
In order to sell a travel package to a certain impoverished third world nation, the sales agent found that she had to sugarcoat the scenario by emphasizing such aspects as the resort's amenities and the region's year-round tropical climate.
Prices shown in USD.
Type your email address below to get our free Urban Word of the Day every morning!
Emails are sent from firstname.lastname@example.org. We'll never spam you.