Posting to a community forum (mailing list, social networking site, discussion board) in hopes of getting more attention for an event or cause. This is not the primary or first announcement, but rather one of many auxiliary posts or cross-posts to communities with individuals who are likely to take interest.
*Signal boost: Race against Lupus on Saturday!*
If you haven't heard, we're planning a fund-raising race this weekend to support research on SLE. Become a sponsor! Web site: ...
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