Any kind of behavior that is actually hated for which the dislike is regularly forgotten until in the midst of acting upon said behavior. Could be an activity that is repeatedly performed or spending time in the company of another individual. Like a mouse repeatedly getting shocked by cheese in a laboratory. First mentioned on the Seattle radio show "Too Beautiful to Live" by Luke Burbank.
Every morning Starbucks gives me a shocky cheese moment when I go inside, order a coffee, and then realize that I hate Starbucks.
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