What one (figuratively) eats when suffering a particularly humiliating, galling or bitter defeat. From the ugly "taste in one's mouth" that is the result of such a defeat. Similar to eat shit, but representing an overall defeat rather than a single setback or mishap.
Billy-bob thought he would beat Jimmy-Joe in the annual cousin-fuckin' contest, but he ran out of spooge toward the end and he ate shit pie.
Billy-Bob: "yo, cuz, you win that race from Hooterville to Mayberry?
Jimmy-Joe: "Goddamn Dukes of Hazard showed up in General Lee, so I ate shit pie, Dawg.
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