West Midlands insult similar to chav. Origins are uncertain but it is thought to be an abbreviation of the phrase riff-raff, and localised use in Bromsgrove dates back as far as the late 1980s, if not earlier
Can be both a noun (riff), referring to the antisocial underclass, or an adjective (riffy), meaning something cheap, scummy or gully gully.
- "What a riff!"
- "He was the riffiest kid in school."
- "Those trainers are well riffy."
- "I'm a riffy stig."
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