Short for "retroactive continuity". When an author, usually of a long running series, decides to reframe some past event for the sake of the current story.
Like deciding in Spider-Man 3 that Sandman actually killed Peter Parker's Uncle back in Spider-Man 1.
The ret con backstory for Spike in Buffy was awesome. But trying to ret con Flint Marko into Spider-Man's origin is retarded.
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