The only way to express one's self in the modern-day online world. It is an alternate form of the written language where one replaces every letter possible with symbols or numbers that resemble the letter they're replacing.
Instead of typing, "I went to the mall today", one would type "! \/\/3/\/7 70 +43 /\/\4|| "|"0)4`/"
this is of course an extreme example.. one could instead only replace a few characters for a more subtle effect, i.e. "Hi there" becomes "H! Th3re" and "leet!" becomes "l337!"
so on and so forth..
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