A play on words. Generally a pun takes a word that is quite understandable in context and replaces it with a homonym (same-sounding word) to create an entirely new meaning, or replaces a word with a similar-sounding one to the same effect.
A pun involving a word with two possible meanings --
Nurse, to young woman about to receive a vaccination:
"You're going to feel a little prick."
Woman: "It wouldn't be the first time."
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A pun that uses a similar-sounding term to the expected one, to humorous effect --
A one-liner: "JFK's private life was so sexy they should have called his administration Cum-A-Lot."
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