The practice of using religious symbols in the blatant promotion of commercial enterprise, for the purpose of either implying a higher (false) sense of integrity, or invoking denominational guilt for doing business with competitors. Notably similar to the more archaic form, "shaloming", current practitioners profess a significant "prophet" advantage...
"The prominant display of Jesus-fishies on all of the tow-trucks led the jury to return a conviction on the charges of propheteering".
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