To perpetuate or elevate the status of a person, concept, ideal, organization or the like. Etymology stems from a Middle-English amalgamation of Latin 'pro-' (for) and Middle English 'motan' (allow, must). To offer support for allowance to continue is to promote. The opposite of condemn and dissent.
Roberto wasn't aware that his mass-murder killing spree promoted strong Republican values until Rush Limbaugh offered him a co-hosting role on his talk show.
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