The process by which an individual or a corporate entity modifies former philosophies and expressions of modernism as a response to the emerging postmodern culture. It is the reconstruction of modernist philosophy, art, and culture and the establishment of a postmodern culture in its place. The emphasis is on the observable changes in ambience, such as repainting a room from a neutral color to diverse and contrasting colors.
Jack: Have you noticed that Jeff's pants keeping getting tighter and tighter.
Jill: Ya, he has been postmodifying (postmodification) his wradrobe.
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