When a band mysteriously gains uncountable haters as well as fans when they are discovered by mtv or otherwise become popular. This can be for many reasons, including an attempt at nonconformity, becoming a fall out fan, or simply becoming aware of the band and not liking them.
If you want an example, search the name of a band that is not entirely well know on Urbandictionary, such as The Academy Is. Most likely (as of now spring 2007), all the definitions you see will be positive. However, if you were to search a much more popular band, like Fall Out Boy, at least half of the definitions will be very negative.
New Fan: woah, I just heard (insert band name here) on the radio for the first time, and they sound great!
Hater: eww, I hate them, they suck and they are so gay eew.
Old Fan: Yeah, they went through a major pop drop after being discovered by mtv, but I still like 'em.
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