To put excessive attention and emphasis on something without offering a specific validation for it;
expressing approving or positive opinions, assurances, or denying anything negative, about the target topic with a propagandist flair, without quantifiable or other viable value, stressing positive rhetorical commentary beyond anything else. Inspired by the tendencies of the presidential campaign of 44th U.S. prez, Barack Obama, putting lots and lots of money and thus lots of message control over information being popularly taken in by average citizens. Saturating marketing channels with a message in order to obtain familiarity, whether the message holds any weight or value beyond simplistic cheerleading
That software's reputation is very low, but the way the developers obamatized it, you'd think it were a miracle of modern technology.
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