nu rave is a so-called style of music and 'way of life' as termed by NME Magazine in an article about the Klaxons in March of 2007. Subsequently stores became full of 'nu-rave' merchandise resembling a hideous combination of the worst aspects of 80's, early 90's and chav fashions.
Unlike Punk or other styles which were seen to be outlandish in their day, the nu-rave style is not at all individualistic and has not developed alongside political or social movements over the years ... in fact, it is an overnight style which was cleverly prepared, marketed, and deployed onto consumers by corporate giants.
corporate guru #1: do you think anyone will notice that within days of NME Magazine coining the term, the shops are all coincedentally filled with nu rave items?
corporate guru #2: no, they dont think... they are sheep
corporate guru #3: finally - this is my chance to unload the warehouse full of fashion faux-pas I've been stocking up since 1987
Prices shown in USD.
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