Content that isn't actually content, which actually makes it content.
Douchebag: Dude look at all the non-content in this video.
Some guy: What is non-content?
Douchebag: It's like content that isn't actually content.
Some guy: Doesn't that really just mean it's content?
Douchebag: No, it's called non-content for a reason moron.
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