Neuromarketing is the study of the brain’s responses to advertising, the brands encountered in our daily lives, and all the associated messages and images that are strewn throughout the cultural landscape of everyday life.
It is a controversial new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) -- not to heal, but to sell products.
In an fMRI neuromarketing study of men's reactions to cars, Daimler-Chrysler has found that sportier models activate the brain's reward centers -- the same areas that light up in response to alcohol and drugs -- as well as activating the area in the brain that recognizes faces, which may explain people's tendency to anthropomorphize their cars.
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