also written as moé.
A Japanese slang term (ironically, first employed by otaku) used to refer to the fetish for or sexual attraction to idealized people, usually a fictional perfect young girl.
Since then, moé has come to be used as a general term for a hobby, mania or fetish (non-sexual or otherwise). This is contrasted with otaku, which would be taking the specific hobby, mania or fetish to harmful levels.
Chiise is so moé, even while slaughtering entire armies...
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