verb. To take advantage of something very popular (ex: a brand name) by releasing too much new content to the point where people are sick of it because they lack the elements that made once made it great.
Activision is milking the CoD series every year. Now each game feels the same and isn't worth buying anymore.
Apple is milking the iPhone brand by releasing newer models with little changes and claiming to have made significant improvements (iPhone 5C)
Prices shown in USD.
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