When something that was previously free or a one time fee makes you pay for extra content (MT) later in the product's lifespan. This is most commonly done in Video Games.
Person 1- Hey, let's play this game, we haven't played it in awhile.
Person 2- No way, now you have to pay to do anything! it's been microtransactionified!
Person 1- Crap.
Prices shown in USD.
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