A perceived reality influenced through media that one is exposed to. With growth of social media networking sites one could create a mediality to others based on the user generated content they display and links they share to commercial content of personal interest thereby creating mymediality.
For example if one only consumes sports and local news media specific to a region then their opinions of things could be quite different than one who consumes only international news and genre specific entertainment, then these two individuals would have a differing "mediality".
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