noun, always capitalized.
fodder for writing or gossip, as in when someone does something so stupid/upsetting/wonderful, you can't wait to write/blog/twitter about it.
Pia: I can't believe your boyfriend dumped you for your best friend! What are you going to do?
Zadora: Turn him into Material.
Roberto: Did you see that? I can't believe he stood up on the chair and made a spectacle of himself in front of a live television audience!
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