A weak and feeble abrieviation of the word "Love". "Luv" is used a lot in text messages, MSN and myspace and is a clever disguise that fools mainly women into thinking their partner "Loves" them. Luv appears to be love, but is in fact a common shortcut to sex, handjobs, blowjobs, and money. Many people say luv is a softer version of the word love, but is in fact a smokescreen. A lot of trendies and footballers use it to pull extremely attractive girls, a difference in pronunciation is almost identifiable
See Jojo's video "A Little Too Late" to see what happens when "Luv" is found out
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