Referencing an indefinite amount of time, often using soon. In a typical 'lombardi', soon references a timeframe ranging from a couple of days to more than a year.
Derived from the name of Valve Software's Director of Marketing, Doug Lombardi, whose definition of "soon" seemed to stretch several centuries.
Doug Lombardi: It will be released soon.
Unsuspecting gamers: Yay!
*a long time passes*
Unsuspecting gamers: Still nothing? Ohnoes, we've been lombardi'd!
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