A lemming refers to a purchase/wished-for-item which results from reading an enthusiastic post about a new fabulous product. Overcome by compulsion, readers follow like lemmings diving off a cliff.
Originally coined in the alt.fashion newsgroup in the late 90s, the term has permeated numerous beauty boards/forums/sites.
May be used as a noun or verb. May apply to the buyer but more commonly to the item of desire.
A flemming is a fledgeling lemming.
What makeup items are on your current lemming list?
I am totally lemming the entire upcoming MAC collection!
Prices shown in USD.
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