Commonly used to refer to larey British young adults. In modern culture however, the word takes on a greater meaning. The distinction between a "Good Lad" and a "Shit Lad" are socially judged between fellow Lads, and "Good Lads" are only awarded to those deserving respect. Admittedly this can often mean womanizing, though, to contemporary Lads, masculine-yet-chivalrous acts take on higher precedence.
Lad anecdotes can be seen and rated on truelad.com
"Walking towards a bloke arguing with his girlfriend down some shitty alley, he shouts at her and slaps her across the face, so I walk up to him and fucking twat him, just absolutely floor him. Righting wrongs LAD"
Good Lad: 1928 - Shit Lad: 72
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