Background info: "It's is a contraction for it is or it has.
Its is a possessive pronoun meaning, more or less, of it or belonging to it.
And there is absolutely, positively, no such word as its'."
HOWEVER!! Its' should be a word, and here's why:
its' (plural, possessive pronoun)- possesive pronoun; belonging to a group of 'its.'
The Its are playing the Greek next month. The Its' new song 'Stop It' landed at number five on the top ten chart this week.
Its' home rests above the patio of a penthouse on Park Avenue.
Prices shown in USD.
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