shortly after one person in the group brings out their iphone, the rest follow suit, ultimately ending all conversation and eye contact.
"Hey, what do you want to order for drinks?" "Not sure, let's see what Imbibe Magazine has for their best beer this month." First iphone comes out of the pocket--enter safari search. Next iphone comes out--enter Facebook post. Third iphone makes an entrance -- the iphone effect has arrived.
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