Doing the same old pointless thing a different way. Alternatively, creating something brilliant in such a way that it takes twice as long and costs three times as much as the old fashioned way of doing the same thing.
Bob: Hey, let's make a wheel!
Bub: Well, we'll have to draft a budget submission, then set up a steering party, develop a business plan then publish a prospectus. I'm guessing we'll need a couple of million plus a three year window for the R & D alone ...
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