The resulting activity of a group of people bringing out their iPhones for a specific task or tasks.
I made the mistake of asking a group of friends for directions to a restaurant once, which resulted in an iPhlurry - they all whipped out their iPhones and bombarded me with gps co-ordinates, reviews, directions and menu prices before they got distracted with Bejeweled and Risk - and two of them started having a lightsabre fight!
Prices shown in USD.
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