Formerly a slang phrase referring to a male's stated prediliction toward sexual relations with a previously identified female, the phrase has now come to refer to an individual's stated desire to perform sexual relations with a (typically McDonald's) hamburger.
Background: An unfortunate McDonald's advertising campaign, circa early 2005, developed under the assumption that the use of urban lexicon might appeal to a previously underrepresented demographic, i.e., the burger-fetishists.
"Double Cheeseburger? I'd hit it. I'm a Dollar Menu guy."
(McDonald's advertising copy, used without permission.)
Prices shown in USD.