A requirement implemented in the campaign finance reform legislation promulgated by Sens. John McCain (R-AZ) and Russ Feingold (D-WI). It requires that candidates explicitly define the source of television and radio advertisments as coming from their election organizations rather than from another source. It is done as a mechanism to control so-called "soft money" contributions to compaigns.
"I'm John Kerry, and I approve this message."
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