The process of introducing a formerly cool person to a product or idea that attempts to make them cool again. Reinventing an individuals public persona through assocation or action.
Joe just had a hip replacement - he ditched his 20 year old CD Walkman for a new IPod.
Quentin Tarrantino gave John Travolta a 'hip replacement' with Pulp Fiction.
Prices shown in USD.
Type your email address below to get our free Urban Word of the Day every morning!
Emails are sent from firstname.lastname@example.org. We'll never spam you.