A belief system whereby The Good Samaritan's deed has its everlasting rippling effect, but the story is never written down, never spoken of, never mentioned. Developed in 2001 as a way to speak of good deeds done without going into the details of its doneness so as to avoid elevating the doer and thus minimizing the deed.
Instead of coming home and explaining that you were just out in the rain, helping some elderly lady put a spare tire on her car so you can get a pat on the back and validation that you indeed do care, you would just say that you were involved in some happinology.
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