"Fruity" has a precise meaning, but is difficult to define. Loosely speaking, the word refers to something which is cheerfully and perkily saccharine, naïve, generic, corny, banal, innocuous, un-self-consciously dippy, sexually neutered (or, conversely, having perverse subtexts), or just plain dumb - and is amusing because of it. Dorkiness which doesn't even know that it's dorky, but celebrates its own dorkiness anyway: that which is flamboyantly and happily retarded. Closely synonymous with wordgay/word, in the not-necessarily-homosexual sense.
Examples of fruitiness include:
* Those old TV commercials for Mentos ("The Freshmaker!")
* The theme song to "The Neverending Story"
* The 80s band Wham! (in fact, the 80s as a whole was quite possibly the Fruitiest Decade Ever)
* Those Slim Goodbody fitness programs they made you watch in elementary school
"Cats" may be the fruitiest show ever to grace Broadway.
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