A state of extreme disorientation caused by an excessive number of choices or stimuli. Coined by Pete Abrams in the early years of the webcomic, Sluggy Freelance; specifically in reference to the character, Kiki, and her tendency to enter a catatonic state when faced with a large number of 'shiny' things.
When we went to the arcade Mike had a major case of ferret shock; we ended up having to drop him off at the book store.
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