egonetics, n. (ego+net+ics)
weaving a network of self-references, increasing one's presence on the internet.
Egonetics is different from "ego surfing" - a search of one's own name on the internet (using search engines). Egonetics
is an active electronic dispersal of your name, making links to your homepage, entering various interactive sites and
open forums. It can be done for the sake of an idea or a commercial promotion, but in absence of ideological
or professional motifs, this is a narcissistic case of egonetics.
I am afraid that my colleague uses her office hours for egonetics.
He is not an egoist in the traditional sense, he is simply an egonetic.
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