egonetics, n. (ego+net+ics)
weaving a network of self-references, increasing one's presence on the interne.
Egonetics is different from "ego surfing" - a search of your name on the internet (using search engines). Egonetics is an active electronic dispersal of your name, making links to your homepage, using various interactive sites and open forums. It can be done for the sake of an idea or a commercial promotion, but in the absence of ideological or professional motifs, this is a clear case of egonetics.
I am afraid that my colleague uses her office hours for egonetics.
He is not an egoist in the classical sense, he is simply an egonetic.
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