A person or group of people is said to eat their shit if they abandon all reason when forming a positive opinion.
Phrases using this construction are generally immediately followed by a conjunction and another clause describing the unreasonable or irrational action that is being performed by the subject.
From a logical viewpoint, people who eat their shit seem completely ridiculous. However, upon scientific inspection, it is revealed that eating one's shit is a social phenomenon closely related to, and indeed perhaps the same as, the bandwagon effect, which is well-documented in the field of psychology.
"It's one of those fuckin' animated movies that everybody goes and sees and fuckin' eats their shit and loves."
"Everyone eats their shit and wants an iPhone."
"Those kids eat their shit and spend all their time playing Smash Brothers."
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