1. To land on the ground face first, and thus appear to "eat dirt", from slipping/skateboarding/rollerskating etc. Getting dirt in one's mouth from falling face first.
2. An insult - suggesting that the other person is not good enough for food, and should eat dirt. Related to eat shit.
"What a fall, that poor guy totally ate dirt!"
"I have an idea, why don't you just go eat dirt?!"
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