Its origin lies in internet message boards. The term "dola" means to flagrantly post multiple times in a row (or even reply to your own message). It is widely believed that the intent of these "dola" posts is not to add any content to the subject of discussion, but instead to inflate the post count of the person posting the repeated messages. The term dola is not used in the actual action, but instead refers to the action itself.
<first message> Did you see that game last night? <very next message> Last night's game was the bomb! <very next message> So, did anyone watch or am I all alone here?
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