To be completely and utterly berated in a public fashion by someone in a position of authority. This usually occurs during a family function or party- mostly around the holidays. Potential offenses that can lead to being chached include drinking too much, disrespectful back- talk, or under age drinking.
I was drinking a beer when my Aunt decided to chach me. I didn't lay off the booze so my Uncle and Mom joined in on the chaching already in progress. Then my cousin hit me for disrespecting his mother. All the while, my Aunt continued to chach me- I was totally chachified!
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