noun: a man trying too hard to appeal to the opposite sex by means of too much calogne, too many accessories, excessive hair styling, or overpriced clothes (eg-$90 t-shirts), yet tries to maintain his masculinity by calling girls sluts and talking much louder than those around him.
see also: tchotch
girl: "That chach called me a whore after I scoffed at his pronouncement that he would do things to my I've only dreamed of."
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