Our culture's following of celebrities and caring about the stuff that they do. This is the reason that things such as the divorce of Kim Kardashian, and the the things that celebrities wear day to day, are featured as top articles on many websites.
Here is an example of celebrityism:
"I just read an article about how Justin Bieber got a new haircut."
"Send me the link"
"No need, just go to Yahoo, and it'll be the top article."
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