A word created by Penny Arcade's Gabe (but credited to Tycho) to describe the first round of screenshots of a game. We know it lies, but because we want them to be real, we suspend our belief. You need a word like Bullshot at the ready, as though it were holstered, just to phrase the odd, skeptical enthusiasm engendered by these specious materials.
The E3 presentation of Killzone 2 was complete bullshot.
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