To gush so enthusiastically about a piece of culture (frequently a cult hit) that you make anyone listening to you less likely to experience or enjoy said cultural item.
Dervied from the noun Browncoat, which refers to fans of the TV series "Firefly."
"I might have enjoyed Harry Potter more, but so many people had told me how great it was that by the time I read the book it had been browncoated."
"Dick browncoated 'The Lord of the Rings' for Jane by telling her to read it every day for three weeks straight."
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