booboisie (adj., n.) ("büb-"wä-'zE) is a blend of boob and bourgeoisie coined by the late great critic, writer, and radical thinker, H.L. Mencken (1880-1956). In the plural, Mencken used booboisie to describe the ignorant members of "Main Street America." The singular is also booboisie, which Mencken used to describe “a professional man who conforms unthinkingly to prevailing middle-class standards.”
“No one in this world, so far as I know ... has ever lost money by underestimating the intelligence of the great masses of booboisie.”
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