Scientology with less religion, defined by the economic advantage of conning in a customer (or oftenly 'sucker') by teasing them in with a deal or other great benefit but then as they are about to pay the deal are told that the original product is not available but that a substitute is. They then employ the people to then buy a more expensive item. The original product is never revealed to the person, it is an easy economic trick
In bait and switch, a thetan is a sucker and tom cruise is the guy on the billboard with shiny teeth
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