Absorption of a minority group within a larger population; distinct from integration in that it implies a loss of cultural identity and ultimately of individuality. Usually relates to the pressure on immigrants to conform to the expectations of the mass culture in their new country. More recently applied to the aggressive subjugation of races by the Borg, and hence to a person joining a large faceless group of stupid people.
"Bad news; she bought the Avril album. Her assimilation is complete."
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