To define something as "cooler" than the norm. Originally used for outrageous sports and death-defying stunts, "Xtreme" has managed to find its way into nearly every marketing campaign in America: deodorant, beef tacos, soft drinks, and even duct tape (I swear).
"Yo! That cardboard-flavored burrito is Xtreme, cuh!"
Prices shown in USD.
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